You're Making Big Technical Decisions Without a Senior Technical Leader

And it's costing you more than you think...

Sound familiar?

❌ Your dev team wants to do a "platform rewrite" but you're not sure if it's necessary or just technical gold-plating
❌ You're drowning in vendor proposals and don't know which solution actually fits your needs
❌ Your contractor-built MVP is starting to crack under growth, and you need to know what to fix first
❌ Investors are asking technical questions you can't confidently answer
❌ You need to hire senior technical talent but don't know how to evaluate candidates or structure the role
❌ Every "quick fix" seems to create three new problems

The truth: Without senior technical leadership, you're making expensive decisions in the dark.And every month of confusion costs you momentum, money, and market opportunity.

Introducing: The Technical Strategy Workshop

A 4-hour intensive session designed to give you the clarity and confidence to make your next technical moves. This isn't consulting theater or death-by-PowerPoint. This is a working session where we roll up our sleeves and solve your real problems.

What happens in the workshop:

Phase 1: Discovery & Diagnosis (90 minutes)

We'll map your current technical landscape using my Functional Technology® Framework:

• What systems and vendors you're using today

• Where the pain points actually are (vs. where you think they are)

• What's constraining your business growth

• What technical debt is critical vs. what can wait

Phase 2: Strategic Planning (90 minutes)

Phase 3: Execution Framework (60 minutes)

We'll create your technical roadmap for the next 6 months:

• Prioritize what to fix, build, or buy—in the right order

• Identify quick wins that deliver immediate value

• Map dependencies and risk factors

• Define success metrics and decision checkpoints

You'll walk away with concrete next steps:

• A prioritized technical punch list (what to do this month, this quarter, this year)

• A blindspot report (risks you didn't know you had)

• Hiring guidance (if you need technical talent, what roles and when)

• Vendor evaluation framework (if you're buying, how to choose wisely)

• Implementation timeline with milestones

Your Workshop Deliverables

Within 72 hours of our session, you'll receive:

📋 Technical Punch List Prioritized action items for the next 1-6 months, ranked by business impact and urgency

🔍 Blindspot Report Critical risks and gaps in your current technical approach that could derail your plans

🗺️ 6-Month Technical Roadmap A clear, actionable plan that aligns your technology investments with your business goals

💡 Strategic Recommendations Specific guidance on build vs. buy decisions, hiring priorities, and vendor selections

📊 Systems Map A visual overview of your current technical landscape (using the Functional Technology® Framework)

Plus: 30 days of email follow-up support to answer clarifying questions as you implement

Is This Workshop Right For You?

This workshop is perfect if you:

✅ Are a CEO or Founder of a growth-stage company ($5M-$50M revenue)
✅ Don't have a full-time CTO but know you need senior technical guidance
✅ Are facing a major technical decision in the next 30-90 days (platform upgrade, vendor selection, first technical hire)
✅ Want to move fast but avoid expensive mistakes
✅ Are tired of getting conflicting technical advice and want a clear, actionable plan

This workshop is NOT for you if:

❌ You're looking for someone to write code (I provide strategy, not implementation, but I can get you the talent you need and lead implementation afterwards)
❌ You already have a strong CTO and just need extra capacity (consider my Engaged or Advisor programs instead)
❌ You're not ready to make decisions or take action (this is for people who want to move, not just think)

Why Trust Me With Your Technical Strategy?

I'm Matt Ward. Over the past 15 years, I've led engineering teams at MasterControl, Procore, and Nordstrom—and I've seen every flavor of technical crisis and scaling challenge.

Track record:

Crisis Turnarounds

• Stabilized a $45M payment outage at Nordstrom in 2 weeks, then delivered 100% uptime during every peak sale thereafter

• Rescued a product 12+ months behind schedule at MasterControl, bringing it to on-time delivery in 5 weeks

Platform Transformations

• Re-architected a monolith into multi-tenant SaaS at MasterControl, improving uptime from 95% → 99.99%

• Scaled Procore's platform to serve enterprise customers, enabling growth toward $100M ARR

Cost Optimization

• Drove $4.2M in annual savings at Nordstrom through vendor negotiation and infrastructure optimization

• Negotiated $5M in annual savings at Amazon on messaging platform operations

Team Building

• Hired and promoted dozens of technical leaders who went on to run their own organizations

• Built Site Reliability Engineering (SRE) practices that became org-wide standards

What you're actually getting:

• 4 hours of intensive strategy work with a technical leader who's scaled platforms from startup to enterprise and required prepwork

• A comprehensive technical roadmap worth 10x the investment if it prevents just one costly mistake

• Clarity and confidence to move forward on your biggest technical decisions

• Deliverables you can share with your board, investors, or team

Compare this to:

The Investment: $7,500

• A bad technical hire: $200K-$500K in salary + lost time + technical debt

• A failed platform rewrite: $300K-$1M+ in wasted engineering time

• Wrong vendor choice: $50K-$200K in contracts + integration costs + switching costs later

• 6-9 months of muddling through without strategic guidance: Immeasurable lost opportunity

The workshop pays for itself if it prevents just one major mistake.

And most companies I work with tell me it saves them 3-6 months of wandering in the dark.

How it Works

Step 1: Book Your Workshop

Click the button below to schedule your session. We'll find a 4-hour block that works for both of us (in-person in Austin or virtual).

Step 2: Pre-Workshop quiestionnaire (7-14 days before)

Pre-Workshop Prep (1-2 hours of your time): You'll complete a technical landscape questionnaire a couple weeks in advance of the work shop to make sure we have a good understanding of your technical landscape, business goals, and specific challenges. This ensures we hit the ground running.

Step 3: The Workshop (4 hours)

We'll work through the three phases: Discovery, Strategy, and Execution Planning. Bring your questions, your concerns, and your team (if you want key people to join).

Step 4: Deliverables (48 hours after)

You'll receive your Technical Punch List, Blindspot Report, 6-Month Roadmap, and Systems Map—all formatted for easy sharing and implementation.

Step 5: Follow-Up Support (30 days)

As you start implementing, you can reach out via email with clarifying questions. I'm here to help you succeed.

Frequently asked questions

Can I bring my team to the workshop?

Absolutely. I recommend including 1-2 key people (your lead developer, COO, or technical co-founder). More than 4 people can slow things down, but we can discuss your specific situation.

What if I'm not sure this is the right move?

Book a free 30-minute intro call first. We'll discuss your situation and whether the workshop is the best fit—or if you need something different.

Can the workshop be done remotely?

Yes. While in-person is ideal for the collaborative energy, I've run highly effective remote workshops via Zoom with digital whiteboarding tools. I still highly recommending in-person (I am in Austin, but will travel).

What if I need ongoing support after the workshop?

Many workshop clients transition into my "Engaged" program (6-month fractional CTO engagement) or "Advisor" program (ongoing strategic support). We can discuss this during or after the workshop.

Do you sign NDAs?

Yes, of course. All client information is confidential.

What industries do you work with?

I specialize in Construction Tech, Biotech, Fintech, and SaaS—but I've worked across many industries. If you're a growth-stage company with technology challenges, I can likely help.

What if I'm not satisfied with the workshop?

I stand behind my work. If you feel the workshop didn't deliver value, let me know within 7 days and I'll make it right—whether that's additional consultation time or a refund. (This has never happened, but the offer stands.)

What happens after the workshop?

The workshop gives us a strong foundation to continue our engagement in either a fully engaged or advisory capacity, Which is really dictated by your companies needs and level of involvement required.

Stop Second-Guessing Your Technical Decisions

You didn't start your company to get stuck in technical confusion.

In 4 hours, you'll have:

• Crystal-clear priorities for the next 6 months

• Confidence in your technical decisions

• An action plan you can actually execute

• The peace of mind that comes from having a real strategy

Investment: $7,500